Search engine optimization offers a number of benefits to businesses’. It is important that business owners understand these benefits as they will help them understand the importance of having an SEO campaign implemented in your marketing strategy.
Below are some of the advantages that your business will be able to experience with our SEO Company in Ottawa.
Improves Your Search Engine Rankings
The immediate benefit of search engine optimization is that your search engine rankings will increase. This is the reason why most websites will look at SEO as a marketing strategy to expand their customer base. When your search engine rankings increase, the visibility of the website also increases. An increased visibility brings an increase in traffic and this will lead to more conversions and greater profits.
There are some people who forgo SEO and focus more on paid advertising to get traffic. However, research has shown that 64% of all website visits actually come from organic searches. Paid searches only represent 6% of website visits. If you do not focus on getting Ottawa SEO Services, you could be losing a lot of potential visitors.
A Better User Experience
In order to have a good SEO strategy you need to know what the search engines look for and one of the criteria is a good user experience. When you optimize your website, you will also increase the user experience which can result in higher conversion rates. If your website is user-friendly, the customer is also more likely to come back which will in turn increase purchases and your brand loyalty.
SEO Leads Have Higher Close Rates
To make money with your website, you need to think about the conversion rates of the traffic that you get. A study into close rates found the leads generated by good SEO practices have a close rate of 14.6%. This was compared to the close rates of outbound leads which were only 1.7%. This is a logical conclusion because the leads generated by SEO will be people who are actually interested in what you have to offer.
Increase Your Mobile Visitors
Mobile traffic is increasing with more people looking for information on their phones and tablets. Good SEO practices will help you attract these users and this is very important for your sales. According to Google, half of the consumers who performed mobile searches for local stores would visit the store on the same day. These searches were also found to lead to higher sales as 18% of local searches led to a sale within 1 day.
Mobile users are also more likely to complete impulse buys if they can. This could be a high conversion market that you are missing out on by not having an optimized website.
Increase Your Authority In The Market
A website that is ranked on the first page of the search engine results will have greater authority than one ranked on the third page. While this might not always be true, consumers trust that the search engines will only put authority sites on their first page. By ranking on the first page you increase the trust that your consumers will have because they believe you to be an authority in the market.
Do not hesitate to contact us if you would like to know how SEO Ottawa can help your business expand its customer base.